The shopping site for stylish homes, Altıncı Cadde, is a private shopping site that presents home-textiles, decorations, home-accessories, and furniture at discounted prices and for limited time offers to its members only. In addition to providing its followers affordable products with concepts designed by renowned architects and designers, it also offers them ideas they can use to reflect their own style in their homes. Altıncı Cadde was established in 2011 as a subsidiary of Dogan Online, by Elif Dürüst, the founder of Aralık Foundation, and Başak İlhan, an e-commerce expert.